Some company names are known for being invented on the spot, without a lot of thought being placed into them. But that is not the case for IKEA. On the contrary, Ikea was created specifically based on things that were important in life for its creator.
That’s why you need to look well beyond the name in order to see the big picture. It really is an incredible thing to realize and in the end it can bring in front a resounding set of benefits if you do it right.
Seeing this will certainly question some things you already know about IKEA, that’s for sure. But it also shows the focus and commitment that the company has in order to make things better and bring in a better and more powerful structure into the mix.
There will always be challenges when it comes to naming a company. However, if you really want to make an appealing one and you care about the company, use the system that the IKEA creator did. It works, and it sounds really well.